“What’s it all about?” Alfie....
What is Exposurbrand all about...?
Exposurbrand is in the business of sourcing and selling affordable items that can be used to recognize people’s achievement or membership. Exposurbrand strongly believes in the positive effects that individualized recognition can have within an organization.
We know that it’s not the price of the item that is important to a Recipient; but, rather that the item is a symbol that recognizes the Recipient’s special achievement or for being a member in a select group. It’s not the cost of the trophy or the medal that is important; but what the trophy or medal represents; nor the cost of the membership pin but what the pin says about the person.
A generic trophy doesn’t carry near the value as one with the winner’s name emblazed on it. We know the impact of the item is substantially increased when the item is personalized with the individual Recipient’s name.
To that end, we are always searching for tasteful and attractive items that compliment the Giver’s organization and where we can use with our multi colour printer to individually recognize the Recipient. Our search is further complicated because we want items that are functional rather than to be tossed away. And the pricing of the item has to be such that Organizations can purchase at an attractive price.
We say we are in the business of “purposeful trinketry”
Exposurbrand operates out of an old factory building in Waterloo, Ontario, Canada. There are two “post retirement” gentlemen who are the principals of the business. Roger Miller is the “head honcho” and he has 400 plus years experience in national sales. Peter McBride is an Accountant by training and he too has spent more years that he can remember working in and with small businesses.
Both of them still get a real charge in seeing Exposurbrand products producing positive responses to people receiving something with their very own name on it.
It is probably fair to say that we would like our Company to be bigger and more profitable. But we know that may come at a greater cost than we are willing to pay. We do this because it’s fun – not because we have to. If we can’t make people feel special, even for just a minute, then we don’t want to do it.
So far; so good. Sometimes it’s really good.
