A camel is a horse designed by committee

In a previous post, we spoke of having Chris Williams (winner of the Oscar for his animated film "Big Hero 6") working for Exposurbrand when he was a student.  Roger had been asked if he could design a logo for an athletic organization call the "Cougars".  Not what you are thinking - not a bunch of middle aged women but a volleyball team if I remember correctly.

Roger asked Chris to come up with a modern design like a team picture that captured the fun and excitement with everyone gathered around on center court in a joyous celebration after having won a championship.  It took Chris a little longer than usual; but the end product was terrific.  Smiling Cougar figures in volleyball uniforms; some were manly, some were girly, some were studious and some were mischievious.  Some were standing, some kneeling and two were stretch out on either side of a championship trophy that stood proudly in the middle.  It was fabulous.  And it exactly captured the message we wanted to convey.

The only issue was that the artwork had to be approved by a "Selection Committee".

The initial response from the Committee all very positive.  Roger's now thinking he is home free.  But there is always someone who has to sound off so everyone else knows how important they are.  "I think the message would be a little stronger if there was more contrast in the uniforms".  With that, the dam was burst.  Not to be out done, other members of the committee just have to speak up.  The comments and suggestions now come in a flood and are progressively more meaningless and arcane.

When it got to the point where someone recommended that having 2 Cougars lying in front would make people think the Cougars were lazy, Roger knew he was done.  And he was.

"A camel is a horse designed by committee."