Some years ago, a potential Customer came to us asking us if we could print their logo on a new device called a “range finder”. The Customer was a construction company and they wanted to give these newfangled devices to 6 of their very best customers.
The problem was that the area where we were to print the logo was less than a half inch high. That’s bad enough; but the size and shape of these things would make it very difficult to get the printer aligned properly. All I can see is us spending hours trying to do something that couldn’t be done. “Leave it, Roger, it can’t be done” That was a mistake - now it’s personal and Roger loves a challenge. “We’ll do it” he told the Customer. “and we’ll do your logo in full colour; and we’ll only charge you $5.00 a piece.”
After the Customer left, I asked; “What have you done? It’s almost impossible to get the printer properly aligned – and if you make a mistake, then we’ll have to replace these things” What I got in return was; “Watch me!”
The gauntlet had been thrown down. Off he went to prove me wrong.
The next day, he had all 6 of these devices with a full colour logo properly printed right in the centre of the tiny print area. They looked really good. I told him that I knew if I goaded him into it, he would do a good job. And he told me I was full of crap. And I told him he was right.
The satisfied smile came off his face when Roger was putting these things back in their boxes. The retail price shown $345.00 each. For a $30.00 order, we had somehow made a $2,000.00 mistake whistle past us.
Sometimes, not very often, when you drop your bread it does land jam side up.
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