Consequences

You learn something new every day. Do you know how many characters are displayed by your telephone with “call display”? Apparently, around here, the answer is “10”.

I had to call my daughter from work. She was laughing at me (again). “I wasn’t going to pick up the phone,” she said. 

“Well, why not,” was my question. She can be difficult at times. 

She laughed and told me; “Call display showed that there was someone calling me from “Exposurbra”.

“Exposur bra? Who do I know from Exposur bra? Who would ever use the name, "Exposur Bra?”"

Truncate the name of our company, “Exposurbrand,” to 10 characters and see what you get.

What can you say? Reminds one of “The Law of Unintended Consequence."